Garnet Hill Looks to Score on Customer Satisfaction

* The company has begun to send back-in-stock e-mails to customers when they’ve ordered or shown interest in out-of-stock items, Glerum said. Garnet Hill has also begun to institute back-by-popular-demand e-mail campaigns when it brings back formerly popular products.

* To address negative consumer feedback regarding the high pricing of Garnet Hill products, the company seeks to emphasize the value benefits of its products, including featuring the benefits of the product in the copy, Glerum said.