Garden.com: Growing By Its Own Rules
Garden.com and other online retailers are changing direct marketing—including the look and function of the mail order catalog
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“You’d think gardeners won’t use computers, but they really are academic. It is a very academic pursuit and they are always looking for new ways to do things. And the Internet provides a unique way to do things,” says Sharples.
Garden.com has more than 1 million users.
According to Garden.com Public Relations Director Eileen Isola, when Garden.com got started five years ago, the garden industry was a $47-billion market. Now, it racks up $82 billion a year in revenue. Despite the growth, no one except Garden.com has attempted to be a national, full-service garden retailer.
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Melissa Sepos
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