Garden.com: Growing By Its Own Rules
Garden.com and other online retailers are changing direct marketing—including the look and function of the mail order catalog
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“We weren’t gardeners trying to turn our passion into a business. We were MBAs trying to find a business,” says Sharples.
The three co-founders, Sharples, her husband Cliff and Jamie O’Neill, are all graduates of Kellogg Graduate School at Northwestern University. In their hunt to become online entrepreneurs, Sharples says a move to Texas got her imagining a company that could recommend plants that grow best in your area and then ship them to you.
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Melissa Sepos
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