Garden.com: Growing By Its Own Rules

Garden.com started a magazine shortly after it launched. Produced by gardening expert and former editor of Better Homes & Garden, the Des Moines, IA-based magazine, Garden Escape, builds brand. It contains articles that develop Garden.com not only as an authority for first-time gardeners but as the primary source for finding products listed in the magazine articles. Sharples says one of the loudest complaints from first-time gardeners is that other consumer magazines show beautiful plants that either can’t be found or aren’t suited for the reader’s particular area. Either predicament frustrates the consumer. Garden Escape plays out Garden.com’s mission to corner the market of one-stop garden stores that deliver to backyards.