Prospecting: GameStop Powers Up With Loyalty Rewards Program
"[GameStop Rewards members] represent over 60 percent of our transactions in the United States," said GameStop CEO Paul Raines in a recent conference call with the company's stockholders. "We now estimate that the PowerUp Rewards customer base represents 25 percent to 30 percent of all video game consumption in the United States. New hardware and digital content will become holiday items, and PowerUp Rewards will bring us more share of wallet from consumers than ever before."
- People:
- Paul Raines
- Sturm
- Up With
- Places:
- United States
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