Prospecting: GameStop Powers Up With Loyalty Rewards Program
With over 12.5 million members acquired in such a short time period, GameStop has realized that providing content based on a member's interests translates into sales. Not only do PowerUp Rewards' members shop three times more often than nonmembers, but they also shop in many more channels than nonmembers.
- People:
- Paul Raines
- Sturm
- Up With
- Places:
- United States
Related Content
Comments
