Prospecting: GameStop Powers Up With Loyalty Rewards Program

Popular cross-channel video game retailer GameStop's loyalty program, PowerUp Rewards, has hit the 12.5 million member mark in just under a year since its launch.

Consumers can sign up for the PowerUp Rewards loyalty program on GameStop's website or at one of the brand's brick-and-mortar locations. Members earn loyalty points for purchasing used games and accessories from GameStop, which can then be redeemed for rewards such as GameStop and iTunes gift cards, exclusive invites to member-only events, and other perks such as sneak peeks at newly released games. It's free to sign up for the basic program, but if customers want more, a Rewards Pro membership is available for $14.99.