Cover Story: Finding the Perfect Balance
Gaiam follows its mantra with a holistic approach to marketing and close attention to sustainability and profitability
Banner Ads Out, Affiliates In
As for its myriad other uses of Web-based marketing, Gaiam largely has shied away from banner advertising because banner ads typically don't convert, according to Marshall. Instead, the company has succeeded with affiliate marketing. In addition to some retargeting programs that enable Gaiam to keep up with prospects that visit its site without buying, the company has a broad range of affiliates.
- Companies:
- MarketLive
- Responsys
- Places:
- Louisville, Colo.
- Wild West
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