Cover Story: Finding the Perfect Balance
Gaiam follows its mantra with a holistic approach to marketing and close attention to sustainability and profitability
None of these online programs are new to the Louisville, Colo.-based company. Born a traditional print cataloger in 1988, Gaiam's conversion to Web-based efforts has been going on for some time. But whereas some marketers continue to approach the online front with a bigger-is-better, Wild West approach, Gaiam's more interested in online profitability than runaway growth — at this point.
- Companies:
- MarketLive
- Responsys
- Places:
- Louisville, Colo.
- Wild West
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