Cover Story: Finding the Perfect Balance
Gaiam follows its mantra with a holistic approach to marketing and close attention to sustainability and profitability
In fact, in listing Gaiam's most notable challenges ahead, Marshall points to the rising costs of producing and mailing catalogs as challenge No. 1. "Mailing catalogs profitably is our biggest challenge," he says. "But figuring out how to conduct that orchestra of channel integration is right behind it."
- Companies:
- MarketLive
- Responsys
- Places:
- Louisville, Colo.
- Wild West
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