Cover Story: Finding the Perfect Balance
Gaiam follows its mantra with a holistic approach to marketing and close attention to sustainability and profitability
Whither the Catalog?
Gaiam's heavy focus on the online channel doesn't mean its catalog has gone away. Even though Gaiam has steadily cut back on catalog volume over the past five years, both for economic and environmental reasons, Marshall says the catalog still "ultimately drives sales and builds the brand."
- Companies:
- MarketLive
- Responsys
- Places:
- Louisville, Colo.
- Wild West
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