Cover Story: Finding the Perfect Balance
Gaiam follows its mantra with a holistic approach to marketing and close attention to sustainability and profitability
- branding;
- merchandise promotions with percentage-off prices; and
- offer-based messages, such as this percentage-off one: "10 percent off any order of $100 or more."
"At Gaiam and in my previous life, I never found acquisition e-mail list rental to work," Marshall says. "We've never found it to be profitable."
- Companies:
- MarketLive
- Responsys
- Places:
- Louisville, Colo.
- Wild West
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