Cover Story: Finding the Perfect Balance
Gaiam follows its mantra with a holistic approach to marketing and close attention to sustainability and profitability
"This is something that's relatively simple to do," Burke says, "but many sites don't do it."
Commitment to Mission
Maximizing your use of social sites is one thing. Being smart with search term choices is another. Succeeding with a highly profitable affiliate marketing program is still another. And gaining a loyal following for an information subdomain is yet another. But integrating these channels requires "a lot of work," Marshall says.
- Companies:
- MarketLive
- Responsys
- Places:
- Louisville, Colo.
- Wild West
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