Cover Story: Finding the Perfect Balance
Gaiam follows its mantra with a holistic approach to marketing and close attention to sustainability and profitability
In addition to taking advantage of the surging popularity of Face-book and Twitter, Marshall's keen on Gaiam's YouTube channel. The company posts one or two health and fitness videos weekly. "A lot of them are previews of our DVDs or announcements of our new products," he says. "If, say, we launch a new product for magazine, we may do some sort of joint video with Shape, saying that the new video is coming out. We tease that video and have a link to Gaiam.com, where people can order the video."
- Companies:
- MarketLive
- Responsys
- Places:
- Louisville, Colo.
- Wild West
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