Cover Story: Finding the Perfect Balance
Gaiam follows its mantra with a holistic approach to marketing and close attention to sustainability and profitability
In addition, Gaiam offers customers a free e-newsletter. As for staffing all that content production, Gaiam employs a small internal team, but most articles are written by commissioned freelancers.
Another way Gaiam has built an online following is through growing social media networks. With active profiles on Facebook, Twitter and MySpace, Gaiam attempts to fill the gap with new customers "that we can't get in a more cost-effective manner," Marshall says.
- Companies:
- MarketLive
- Responsys
- Places:
- Louisville, Colo.
- Wild West
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