Cover Story: Finding the Perfect Balance
Gaiam follows its mantra with a holistic approach to marketing and close attention to sustainability and profitability
Gaiam also presents SEO-friendly content on its pages, but makes sure that content is relevant to the customer. "Some people put garbage content on their pages for SEO," Burke says, "but it has no relevance for the customer. It might help them get better rankings, but it doesn't help the customer experience. Gaiam has done a great job of balancing the level of customer-friendly content that's also helping SEO throughout its site."
- Companies:
- MarketLive
- Responsys
- Places:
- Louisville, Colo.
- Wild West
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