Cover Story: Finding the Perfect Balance
Gaiam follows its mantra with a holistic approach to marketing and close attention to sustainability and profitability
"Gaiam is a great example of a Web site that has the right level and amount of content for its customers to convert, and for search engine optimization to happen," says Ken Burke, founder, chairman and chief evangelist of MarketLive, Gaiam's e-commerce provider. "It's probably one of the best sites on the Internet for that, and certainly one of the best catalog sites."
- Companies:
- MarketLive
- Responsys
- Places:
- Louisville, Colo.
- Wild West
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