Cover Story: Finding the Perfect Balance
Gaiam follows its mantra with a holistic approach to marketing and close attention to sustainability and profitability
What's more, GaiamLife.com aids search engine optimization (SEO) efforts because it's a subdomain of Gaiam.com, helping organic ratings. "You can only rank once per term," Marshall points out. "If you type 'yoga,' Gaiam can only come up once. But if you have a subdomain, both Gaiam and GaiamLife can come up. It's a triple whammy for us, because customers love the GaiamLife site. We get two listings, and our articles teach them how to love this lifestyle." That leads to sales at Gaiam.com.
- Companies:
- MarketLive
- Responsys
- Places:
- Louisville, Colo.
- Wild West
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