Tiffany’s has been a leader in developing personal style by presenting its customers with a variety of mobile and web offerings to appeal to different interests. Specifically, its Engagement Ring Finder allows users to create customized ring designs directly on their mobile device.
Over the next few years, the fashion industry will continue to adopt technological innovation via e-commerce and mobile commerce to attract and retain customers. As consumers increasingly rely on technology in all aspects of their lives, their expectations are shifting and the fashion industry will need to transform alongside.
Rohan Deuskar is the Founder and CEO of Stylitics, an AI-powered platform that delivers automated styling and bundling solutions for global retailers.