The Future of Fashion: Connected Retail

Personal Style Development
While brands frequently transform their identity to remain current, consumers like to do the same. However, brands often forget this. It’s important for retailers to help shoppers develop their unique, personal style via networks of fashion experts. To do so, brands should embrace online resources such as on-brand fashion bloggers and professional stylists. The key is to ensure these online interactions and suggestions are personalized in order to truly develop a shopper’s identity.