The Future of Fashion: Connected Retail

Social Fashion
The digital shift has been demonstrated by various global brands recently. At London Fashion Week, Burberry presented shoppers with the opportunity to buy pieces from its runway collection directly from its innovative “Buy” button on Twitter. Similarly, Gap has embarked on various social media strategies, including selling clothing on Facebook and even giving away denim via foursquare. More brands will need to follow the lead of fashion innovators like these that are taking advantage of social channels to better reach today’s digital consumer.