The Future of Fashion: Connected Retail

The Appeal of Digital Fashion
Web-based and mobile-based shopping allows consumers to browse, research and purchase all in one place. The connected world provides consumers with a one-stop shop to complete all aspects of the purchasing process. The appeal of digital fashion for many consumers is that they can browse and shop during idle times. Whether they’re on a train or just relaxing, consumers can actively research products — a prime opportunity for brands that shouldn’t be missed.