The Future of Fashion: Connected Retail

With 66 percent of people admitting to having their mobile device on them at all times, it’s clear that consumers and brands alike are in the midst of a digital revolution. Notably, 34 percent of people agree that they immediately reach for their smartphone or tablet when they research a product.

With digital adoption continuing to increase, brands across traditionally physical-based industries such as fashion are reinventing their purchasing models to appeal to consumer demand. By leveraging technology that consumers use frequently (e.g., smartphones, tablets and laptops) fashion retailers are diving into the digital world.