Future Bets

By Rachel Miller

3. Rakuten.com Shopping
Rakuten.com Shopping, formerly Buy.com, is part of a global network of Rakuten-owned marketplaces across Europe, the Americas and Asia. A leading U.S. fixed-price marketplace, Rakuten.com Shopping appeals to a broad audience, with most of its customer base ranging between the ages of 25 and 54, and splitting close to 50/50 male vs. female. The marketplace offers name-brand products in consumer electronics, sporting goods, health and beauty, jewelry, toys, and home and garden. Other categories are growing at a rapid rate, including antiques; art; auto, boat and motorcycle; business and industrial; coins and paper money; pottery and glass; collectibles; crafts; food and gourmet; memorabilia and stamps.