Fruit purveyor Cushman’s sells its delicious products through a combination of catalogs, space ads and other channels

By Alicia Orr and Editor In Chief

He joined The Direct Marketing Association, partly to get ideas on how to grow his mail-order business, which at the time was mailing brochures; catalogs came a few years later. “I attended the last Direct Mail Basics course led by the legendary Ed Mayer. It was a week-long event in Chicago, and it was thrilling to be a part of it. I learned so much that week.”