Fruit purveyor Cushman’s sells its delicious products through a combination of catalogs, space ads and other channels

By Alicia Orr and Editor In Chief

Cushman recalls that the company’s first direct mail brochure was mailed in 1948 or ‘49. “It was two-color: red and green. Since many of our customers were tourists, we sent the people who had come into our store a brochure so they could order from home.”

Ed Cushman died in 1972. “That was when Disney World opened,” recalls Allen Cushman. “I foresaw a huge shift in the tourist business in Florida—away from our area.”