Fruit purveyor Cushman’s sells its delicious products through a combination of catalogs, space ads and other channels

By Alicia Orr and Editor In Chief

At a Glance
Year business founded: 1945
Headquarters: West Palm Beach, FL
Annual revenues: $11 million
Design agency: J. Schmid & Associates
Copywriting: In-house marketing staff
Printer: Berlin
Telemarketing: In-house call center
Housefile size: 63,000 12-month buyers
List manager: Estee List Services
List breakdown: 27 percent age 65 and older; 60 percent age 50 and older; 62 percent female