Fruit purveyor Cushman’s sells its delicious products through a combination of catalogs, space ads and other channels

By Alicia Orr and Editor In Chief

As Cushman tells the tale, the strange new fruit “went like hotcakes” in the company’s small retail and wholesale operation, and it became the seed that launched the family’s mail-order business.

Today, Cushman’s is an $11 million catalog, direct response and retail company. The catalog generates slightly more than half of the company’s revenues, or about $4.5 million; the remainder of its sales come primarily from its retail store and through space advertising.