Fruit purveyor Cushman’s sells its delicious products through a combination of catalogs, space ads and other channels

By Alicia Orr and Editor In Chief

Online & Offline Communications

At Cushman’s, while sales certainly are important, customer relationships are the focus of its marketing efforts, regardless of the medium. “We talk to people on a one-to-one basis,” says Cushman. For example, he says, in its 36-seat, in-house call center, “We encourage chatting between our reps and customers.”