Fruit purveyor Cushman’s sells its delicious products through a combination of catalogs, space ads and other channels

By Alicia Orr and Editor In Chief

Of course, Cushman admits the company has tried new products that didn’t work—among them, Christmas trees, turkeys and steaks. Still, that doesn’t stop Cushman from looking for new items to test in the future. “We look for things related to Florida and to the demographics of our buyers. For instance, we all know gardening products do well in catalogs and are seasonal in nature, so that’s a possibility,” he says.