Fruit purveyor Cushman’s sells its delicious products through a combination of catalogs, space ads and other channels

By Alicia Orr and Editor In Chief

Cushman’s continually tests new products; 10 percent to 15 percent of each fall catalog represents new product offerings. Experimenting with product offerings is one of the ways the company is looking to grow in the future. “We get product development ideas from several sources,” he explains, noting there are three people within the company who work on product development: the production manager, the retail manager and the marketing manager.