Fruit purveyor Cushman’s sells its delicious products through a combination of catalogs, space ads and other channels

By Alicia Orr and Editor In Chief

An interesting aside: Due to its products’ seasonality, a majority of orders are not fulfilled immediately when they come in. “Our orders are future orders,” Cushman explains. “That means if someone orders HoneyBells in October for Christmas gift delivery, a note will go out to the gift recipients telling them the gifts are coming from so-and-so as soon as they’re ripe and ready.”