Fruit purveyor Cushman’s sells its delicious products through a combination of catalogs, space ads and other channels

By Alicia Orr and Editor In Chief

Indeed, the ads have an incredible 35-percent conversion to buyers from tryers. “About 60 percent of new-to-file buyers come to us that way,” says Cushman. Though he declined to discuss cost per acquisition, Cushman did say that space advertising “has our lowest cost to acquire of any prospecting effort we use.”