Fruit purveyor Cushman’s sells its delicious products through a combination of catalogs, space ads and other channels

By Alicia Orr and Editor In Chief

In the ads, Cushman’s doesn’t make a discount offer. Instead, it tries to draw in new customers with a lower-ticket product offering for 24 HoneyBells at $19.99 (plus $6.95 shipping and handling). Christopher Stagg wrote much of the copy for the company’s mailings back in the early 1980s, and that has been adapted during the years and used in ads.