Fruit purveyor Cushman’s sells its delicious products through a combination of catalogs, space ads and other channels

By Alicia Orr and Editor In Chief

Company executives then successfully tested the ad in Chicago-area newspapers. They rolled out with a full-scale space ad marketing campaign in the Midwest. “There are some results from the Midwest newspapers that we just can’t duplicate elsewhere,” Cushman says.

Another interesting thing the company discovered: Large newspapers work better than smaller ones. “We can’t really explain these things, but that’s what the numbers tell us,” he notes.