Fruit purveyor Cushman’s sells its delicious products through a combination of catalogs, space ads and other channels

By Alicia Orr and Editor In Chief

Post, a local newspaper, to sell HoneyBells. Recalls Cushman: “We sent it to someone who had been in journalism all her life, and she said it was the worst ad she’d ever seen.”

Cushman’s ran it anyway. Afterwards, Vice President Timparo saw an offer from a creative consultant for a free critique. She sent the ad, and the consultant said, “That’s the best ad I’ve ever seen.”