Gifts from the Florida Sunshine
Fruit purveyor Cushman’s sells its delicious products through a combination of catalogs, space ads and other channels
By
Alicia Orr
and Editor In Chief
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Space Ads: Cushman’s Marketing Juice
Cushman’s supplements its catalog mailings with direct mail; about three mailings go out per year. Some incidental postcard mailings also are used, but the lion’s share of its non-catalog sales come from space advertising.
Several years ago, Cushman’s ran a full-page ad in the Palm Beach
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Alicia Orr
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