Fruit purveyor Cushman’s sells its delicious products through a combination of catalogs, space ads and other channels

By Alicia Orr and Editor In Chief

Good photographic reproduction also is key in any food product catalog, and Cushman’s is no exception. The printer is Berlin and, Boyle says, “They do a great job. Typically, fruit in and of itself is not hard to portray. ... What’s difficult is to get the exact color subtleties of the different kinds of fruit, such as Ruby Red or Royal Tandoras. We work very hard, along with Cushman and its pre-press house, to get these subtle color shifts accurate.”