Fruit purveyor Cushman’s sells its delicious products through a combination of catalogs, space ads and other channels

By Alicia Orr and Editor In Chief

“For example, instead of just saying a grapefruit is jumbo-sized, an inset photo shows the grapefruit with a tape measure around it,” she says. “Another example is a product that includes three boxes full of three different kinds of citrus products. A violator is added that says ‘Three Gifts in One’ pointing out the benefit that you can purchase this product and give a different box to three different recipients. Benefits are pulled out throughout the catalog using captions, insets, testimonials and special icons.”