Fruit purveyor Cushman’s sells its delicious products through a combination of catalogs, space ads and other channels

By Alicia Orr and Editor In Chief

One thing the catalog does to help its repeat buyers is to send them a list each year of what they bought the previous holiday season. Says Cushman, “We even did renewal gift lists back in the days when we had to type them by hand.”

On the creative side, the company has been working with J. Schmid & Associates for several years, Cushman notes. “They do our catalog designs, and then our Vice President Barbara Timparo and Eileen Schlagenhaft choose which one to use. Eileen also does the pagination and squinchy [square-inch] analysis.”