Fruit purveyor Cushman’s sells its delicious products through a combination of catalogs, space ads and other channels

By Alicia Orr and Editor In Chief

The company produces one main catalog each year, which it mails four times. Cover changes are made with different copy to target specific customer and prospect audiences. Though it does not have a separate business-to-business catalog, Cushman’s addresses that market in its regular catalog through a banner that suggests HoneyBells as “A Great Business Gift,” along with reasons why.