Upgrade Your B-to-B Multichannel Marketing Strategy
From tighter coordination of marketing and sales efforts to better Web functionality, B-to-B catalogers need to pull out all the stops to compete in an increasingly multichannel environment
Marketing Talks to Sales
“The sales director can use this information to see which contacts are the best customers, which were good last year but haven’t ordered yet this year, and which might be on the verge of not ordering again,” Hague says. The last category requires special care from the sales staff.
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