Upgrade Your B-to-B Multichannel Marketing Strategy
From tighter coordination of marketing and sales efforts to better Web functionality, B-to-B catalogers need to pull out all the stops to compete in an increasingly multichannel environment
To address both the issues of cross-channel coordination and e-commerce implementation, consider the following multichannel marketing strategies and tactics to help your B-to-B business better maximize all channels.
Coordinate Sales, Marketing Efforts
Not only should the same message be promoted in all channels, but the individual channels also should reinforce each other. Hague notes that while it’s easier to keep the message consistent if one person runs both sales and marketing, this isn’t the case with most catalogers because each division requires different skill sets and personality types.
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