Upgrade Your B-to-B Multichannel Marketing Strategy
From tighter coordination of marketing and sales efforts to better Web functionality, B-to-B catalogers need to pull out all the stops to compete in an increasingly multichannel environment
Mine the Internet: Although it works best for niche catalogers, some of Hague’s B-to-B catalog clients have successfully created lists by searching the Internet for companies that match their customer profiles. “These tend to be fairly small customers, perhaps newer businesses, folks who aren’t hitting on normal B-to-B lists,” he says.
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