Upgrade Your B-to-B Multichannel Marketing Strategy
From tighter coordination of marketing and sales efforts to better Web functionality, B-to-B catalogers need to pull out all the stops to compete in an increasingly multichannel environment
Hague notes that space ads work best for B-to-B catalogers with a narrowly defined niche. This makes it easier to find publications that target your specific audience.
One way to simultaneously garner inexpensive space ads and increase your credibility is to write an article for the publication in which you’d like to advertise. Hague cautions that in order to be effective, the article must be objective and not self-promotional.
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