Upgrade Your B-to-B Multichannel Marketing Strategy
From tighter coordination of marketing and sales efforts to better Web functionality, B-to-B catalogers need to pull out all the stops to compete in an increasingly multichannel environment
“In an ideal B-to-B multichannel marketing environment,” says George Hague, senior marketing strategist at Mission, Kan.-based catalog consultancy J. Schmid and Associates, “sales and marketing vice presidents should discuss how they’re going to contact the customer base and how they’re going to go about prospecting.”
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