Upgrade Your B-to-B Multichannel Marketing Strategy
From tighter coordination of marketing and sales efforts to better Web functionality, B-to-B catalogers need to pull out all the stops to compete in an increasingly multichannel environment
B-to-B Multichannel Prospecting Tips
Space ads: There typically are two ways to use space ads to prospect, says George Hague, senior marketing strategist at Mission, Kan.-based catalog consultancy J. Schmid and Associates. You can acquire new customers by offering an introductory package or best-selling product at a special price, or you can offer a free catalog and follow up with these leads via outbound sales calls.
Related Content
Comments
