Upgrade Your B-to-B Multichannel Marketing Strategy
From tighter coordination of marketing and sales efforts to better Web functionality, B-to-B catalogers need to pull out all the stops to compete in an increasingly multichannel environment
Until the advent of e-mail, Carolina Biological Supply mailed just one version of its newsletter, the contents ranging from elementary school to graduate school topics. Now that the newsletter is sent via e-mail, Carolina Biological Supply is able to more economically segment and deliver multiple versions to its customers. «
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