Upgrade Your B-to-B Multichannel Marketing Strategy
From tighter coordination of marketing and sales efforts to better Web functionality, B-to-B catalogers need to pull out all the stops to compete in an increasingly multichannel environment
From articles on lab safety to tips on how to teach dissection to middle-school students, the cataloger provides free educational material to its primary customer base, teachers. James notes that this service continues a tradition started in 1927, when the company mailed its first Carolina Tips newsletter.
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