Upgrade Your B-to-B Multichannel Marketing Strategy
From tighter coordination of marketing and sales efforts to better Web functionality, B-to-B catalogers need to pull out all the stops to compete in an increasingly multichannel environment
Likewise, VWR also uses feature-rich e-commerce to appeal to customers. “The Amazons of the world offer features that, as you’re checking out, make your life easier and aren’t necessarily things you’d see on a B-to-B site,” Homann points out. “It’s the blend of these two worlds that creates the best online experience for our customers.”
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